This past weekend, my husband and I went to Tombstone AZ, "The Town too Tough to Die". We were there because the City Council held a celebration honoring the Buffalo Soldiers, post-Civil War African American soldiers who helped settle the west. Just recently, several organizations joined forces to lobby Congress to relocate Isaiah Mays, a Congressional

Medal of Honor winner from a non-descript grave near a Phoenix hospital to Arlington Cemetery.  Tombstone is a town that truly honors its heritage and they are very clear about the contributions that the Buffalo Soldiers made that allowed the town to exist today.

In the photo are 3 reenactment soldiers and my husband, Lieutenant in the Buffalo Soldiers Motorcycle Club.  You can see more photos here>>> Tombstone photos.

That's me along with some of the period actors from the weekend's celebration.

Settling the west took courage, diplomacy and tenacity (and a few other things I won't go into here). 

Running a business requires similar skills.  Read this week's article, Are You a Virga Victim or Royal Rainmaker?

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I Want More Clients, 3000 Club, Tuesday, July 7, Holiday Inn, Bullard & Bell in Surprise, AZ.  Check here for more details.

I Want More Clients, Phoenix Chamber Leads Group, Wednesday, July 15.

I Want More Clients, Biz Connect, Thursday, August 27.  Email for more information. 

I Want More Clients, Empowered Women of Wealth, Friday, August 28. E-mail Michelle for more information.

When 'Off with their Heads!' Won't Work, Society of Human Resource Management, Utah Crossroads Annual Conference, Wednesday, September 16. Visit SHRM Utah for more info.

I Want More Clients, Get Clients Now!, Power Women's Conference Luncheon Series, Thursday, September 24. Register here.

Get More Clients: Make More Money, Mortgage Girlfriends Mastermind Retreat, Friday September 25. Register here

Your first question is likely, "What the heck is Virga?!?"

Well, I'll tell you, it has nothing to do with all those emails that hopefully get caught in your spam filter or the touching or funny TV commercials about men & women that are aired.  Rather, it is the weather phenomena when rain (or snow) evaporates before reaching the ground. 

I had never heard of this until I moved to Phoenix six years ago and one summer afternoon, my husband pointed out some grey streaks reaching down from a cloud that disappeared in thin air.

So the question is, do your marketing efforts reach the ground? Or do they evaporate without having an impact?

Whether you are a Virga Victim who wastes precious time and money or Royal Rainmaker whose marketing efforts 'land', producing rich results and bountiful harvest, all depends on a few critical differences.

Virga Victims try anything and everything.  They follow the latest marketing craze. They flit from one thing to the next, never doing any of them long enough to see if they'll actually work.  They spin their wheels and flush their marketing dollars down the drain.  They're not focused. They're ineffective.

Royal Rainmakers, on the other hand, are focused.  They know what they want and they go after it. They are decisive and proactive. They make stuff happen.

So what specifically can you do to become more of a Royal Rainmaker? Here are 7 concrete actions you can take

Read those action steps on Dream Leader blog (click here)

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